How to Use Gamification to Boost Holiday Sales
By John Findlay, Launchfire
The holidays are a busy time for marketers, consumers and our inboxes. There’s a lot of noise to cut through and it’s hard to get your marketing campaign to stand out. Sometimes we get so caught up in increasing our bottom line that we forget the best way to do that is to provide the customer value.
And we’re not talking discounts.
People have a lot going on during the holidays. If you can make it convenient and enjoyable to shop, you’re going to have their appreciation and their business.
Provide Gift Inspiration
We’ve all been there. There’s always someone on your holiday shopping list that is impossible to buy for.
That’s when we go looking for inspiration. We search out blog posts on the “best gifts for dads.” We scour Pinterest or Instagram for inspiration. We read magazine articles on the “top gifts for 2016.” All in all, it’s a lot of work, but it doesn’t have to be.
A gamified promotion can make it easier for consumers to find gift inspiration. You can create gift recommendation quizzes that direct consumers to specific products. You can provide gift inspiration by grouping products within gift lists. Customers can collect products within the game for a chance to win a prize. For example: collect all of the gifts for dad.
You can even gamify product exploration and turn gift hunting into a game. Just turn your product pages into an interactive platform where consumers can instantly win by exploring different products.
Regardless of how you do it, a gamified promo makes it easier and more enjoyable for consumers to shop over the holidays.
Make It Fun to Learn about Your Products
The more people know about your products, the more likely they are to consider purchasing them. But we all know consumers aren’t waiting with bated breath for us to tell them how great our stuff is.
To get them to listen, you have to offer them something in return. That’s where a gamified promo comes in.
Nest your messaging into a game, create a product quiz, incentivize product exploration or video ads consumers can watch for extra in-game perks. You’ll attract, engage and educate consumers about why they should buy your products.
Reward for Purchase
No matter what kind of gamified promotion you choose this holiday season, make sure you link it directly to sales.
Offer in-game rewards for purchases, like extra game plays or more chances to win. This will help increase purchase frequency and drive additional product sales as people try to earn more chances to win.
The Bottom Line
It can be hard to cut through the clutter during the holidays. Consumers are bombarded with emails and flyers about sales and promotions.
If you want to stand out, you’ll have to do something different. Something like a gamified promotion.
John Findlay is co-founder of Launchfire, a digital engagement shop that helps leading retail, restaurant, and CPG marketers drive engagement at every step along the path to purchase. You can learn more about John at http://www.launchfire.com/about or visitwww.launchfire.com.