THE LOOK: Celebrating Star Wars
Check out these trendy Star Wars 40th Anniversary products courtesy of Disney and Pendleton. By Bianca Herron
In honor of Star Wars’ 40th Anniversary, Lucasfilm’s recently hosted Star Wars Celebration in Orlando, Fla. The event, which was held April 13-16 at the Orange County Convention Center, featured “40 Years of Star Wars,” a special panel gathering Star Wars creators and stars from across the saga’s history, including: Hayden Christensen (Anakin Skywalker), Kathleen Kennedy (Lucasfilm president), Dave Filoni (executive producer, Star Wars Rebels), Mark Hamill (Luke Skywalker), Ian McDiarmid (the Emperor/Darth Sidious), Anthony Daniels(C-3PO), Peter Mayhew (Chewbacca) and Billy Dee Williams (Lando Calrissian).
“From the original trilogy to the prequels and current Star Wars Rebels animated series, this panel was a true testament to the franchise’s history and continued success,” says Paul Southern, senior vice president licensing – Star Wars at Disney Consumer Products.
Licensees and retailers will also celebrate Star Wars’ 40-year anniversary throughout 2017 with special capsule collections – including home goods and electronics – paying homage to the original trilogy Star Wars films. One of the new licensing products launching this year is the Star Wars 40th Anniversary product collection.
“The collection appeals to Star Wars’ fan legacy and brand authenticity, leveraging the iconic characters, vehicles, locations and story in a contemporary way,” Southern explains. “From on-trend apparel and accessories to exciting toys and collectibles, there is something for every Star Wars fan during this celebration.”
Star Wars 40th Anniversary products will be available in various retail stores, including Amazon, Target, Walmart, Toys R Us and Meijer.
“Since its release in 1977, Star Wars: A New Hope has become one of the most successful films of all time, and has spawned the Star Wars empire as we know it today,” Southern concludes. “Forty years later, the galaxy has now expanded with countless new adventures remaining authentic to its original DNA. With this rich storytelling, Star Wars has resonated with fans across demographics and generations. The 40th Anniversary collection is a love letter to our devoted and loyal fan base.”