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Firefly Secures Menchie’s For Arctic Justice

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More than 400 Menchie’s Frozen Yogurt stores will participate in the U.S. campaign for the 3-D CGI animated film.

Things are freezing cold for Firefly Brand Management. The company has teamed up with the nation’s largest self-serve frozen yogurt franchise, Menchie’s Frozen Yogurt, to create a U.S. (cross-promotional) campaign for Artic Justice – the 3-D CGI animated family film from Andrea Iervolino and Monika Bacardi’s AMBI Media Group – in August 2018.

In August, 440 Menchie’s stores in the United States will offer a limited-edition Artic Justice-themed frozen yogurt cup that features the film characters. Guests can fill-up their cup with any of Menchie’s 100 rotating frozen yogurt flavors and can top their mix with an array of toppings, including fresh fruits, candies and hot sauces.

“Menchie’s is all about serving fun, family-friendly frozen yogurt treats,” said Cynthia Modders, president of Firefly Brand Management, in a release. “They are extremely dedicated to providing only the highest level of service and quality, and are the coolest frozen yogurt brand which is a perfect fit for the arctic theme of Artic Justice. We are so excited to have them as our partner and know that this campaign will be a hit with kids and their families everywhere.”

Menchie’s also sells frozen yogurt cakes and will be creating an Artic Justice-themed cake for this promotion, which will be exclusively available at Menchie’s stores in August.  Guests can also order cakes online from Menchie’s website, or stop by any of its stores after the movie to order a celebratory cake.