My Singing Monsters
MY SINGING MONSTERS ANNOUNCES LICENSED PLUSH PROGRAM WITH COMMONWEALTH TOYS
Los Angeles – August 13, 2018 Wind Sun Sky in partnership with Skybound Entertainment and Big Blue Bubble have licensed their My Singing Monsters gaming app property to Commonwealth Toys to produce a complete line of plush toys in all sizes for the global market.
“We are incredibly excited about the opportunity to work with Commonwealth Toys,” says Catherine Winder, CEO of Wind Sun Sky and Producer of the game’s Animated Series. “With their roster of strong brands and their excellence in this category, we are excited to bring our plush toy program to life for our fans and collectors.”
“We are thrilled to have been granted the rights to produce My Singing Monsters plush,” says Alec Kessler, Executive Vice President of Commonwealth. “This brand has an enormous following and massive fan engagement. ‘We’ve been keeping our eye on this property for a while and see incredible retail toy and collectible potential for both the game and future animated series.”
The first characters will roll out in time for the 2018 holiday and will be offered through e-commerce and will be available to select retailers. The line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.
The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.
About My Singing Monsters: My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 70 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies.
About Commonwealth Toys: Founded in 1934, Commonwealth Toy & Novelty is an acknowledged leader and trendsetter in the Toy and Consumer Products Industry. Commonwealth’s Creative and Innovative Retail Sales and Marketing approach enables them to successfully capture market share Worldwide. The Company has been “First to Market” recognizing trends within the Toy, Electronic and Fashion industries which allows them to stay ahead of the competition. Commonwealth has established relationships with many Retailers worldwide working with Buyers, Marketing and Licensing Executives, Upper Management, Sales teams and Distributors. Commonwealth Toy is globally positioned with offices in NYC, Hong Kong, Holland and Manufacturing and Design facilities throughout China. Commonwealth Toy’s portfolio includes properties such as Angry Birds, Sponge Bob, JoJo Siwa, Paw Patrol, Fingerlings, Smooshy Mushy and many more.
About Wind Sun Sky: Wind Sun Sky Entertainment is a Vancouver-based and Canadian controlled multimedia entertainment company. The studio is led and controlled by former LucasFilm executive, Catherine Winder (The Angry Birds Movie, Star Wars; The Clone Wars). Based in Vancouver, Wind Sun Sky Entertainment is a full-service producer of creator-driven content with a focus on developing Canadian content for the domestic, U.S. and international marketplace. The film-makers behind such notable projects as The Walking Dead, Fear the Walking Dead, and Outcast, Robert Kirkman, and David Alpert, are minority partners in the venture along with entrepreneur Jon Goldman (Greystone Capital). WSS has a first look deal with Thunderbird Entertainment. Thunderbird Entertainment is a Vancouver-based multiplatform entertainment company with offices in Los Angeles, Toronto, and London.
About Skybound Entertainment: Founded in 2010, Skybound Entertainment is a multiplatform entertainment company that houses projects ranging from television, film, emerging platforms, comics, interactive gaming, live events, and more. In 2016, the company expanded to Vancouver with the opening of their Skybound North office, working to expand Skybound’s footprint into the animation and children’s space with top Canadian talent. Skybound Entertainment is responsible for television hits including The Walking Dead, Fear the Walking Dead, Outcast, and the docu-series Robert Kirkman’s Secret History of Comics. Moving to new platforms, Skybound produced the first-ever narrative VR series, Gone, for Samsung’s Milk VR platform and is currently producing VR horror series Delusion: Lies Within and VR anthology series The Incident. The Skybound Interactive slate includes partnerships with gaming companies Telltale, Starbreeze, Skydance, Scopely, and more. Skybound recently acquired a first-look television deal with Amazon Studios and has an existing first-look feature deal with Universal. Projects in the pipeline include the film adaptation of Robert Kirkman’s second-longest running comic series Invincible, the animated television adaptation of children’s property My Singing Monsters, and more.
About Big Blue Bubble: Big Blue Bubble is an established mobile gaming company with more than a decade of experience creating fun, innovative, and accessible titles. They develop mobile games that inspire creativity and encourage people of all ages to embrace their playful side.
Big Blue Bubble is a pioneer in the mobile gaming industry and has developed more than 100 video game titles since 2004. Having entered the field long before the days of smartphones, they maintain a proven track record of being the first to market with a variety of innovations in technology and game design, including original gameplay mechanics and revolutionary cross-platform game engines. These milestones have solidified Big Blue Bubble as a long-standing industry veteran.
Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, including awards from Deloitte, BAFTA, and IGN for economic growth, people’s choice and editor’s choice, respectively. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including our top-grossing flagship franchise, My Singing Monsters.