CARTOON NETWORK ENTERS
LOCATION BASED VR WITH
WE BARE BEARS: FOOD TRUCK RUSH
Cartoon Network has launched its first location based virtual reality title in partnership with AiSolve, the developers of WePlayVR, a free-roaming virtual reality arena. Developed by Philadelphia-based game studio PHL Collective, Food Truck Rush is an immersive multi-player, location-based VR experience based on Cartoon Network’s animated series We Bare Bears. The experience was produced by Cartoon Network Studios and spearheaded by their emerging technology group.
Food Truck Rush launched exclusively at the Family Fun Center in Tukwila, Washington this week and will be available for fans of all ages to play over the next three months. Food Truck Rush is a 2-3 player party game. Players transform into Panda, Grizz and Ice Bear to operate and manage their very own food truck. The goal: cook up food and serve as many customers as possible before the clock runs out. Players will have to work together inside the WePlayVR arena to complete complex orders and avoid kitchen mishaps.
Food Truck Rush is Cartoon Network’s first location-based VR experience. In October 2015, Cartoon Network was the first kids focused network to enter the VR space with Adventure Time: Magic Man’s Head Games.
The launch of Food Truck Rush marks the first third party IP game partnership for AiSolve’s WePlayVR platform.
We Bare Bears is a BAFTA Award-winning and Emmy-nominated series about three brothers trying to fit in and make friends…which can be kind of hard to do when you’re a bear. Grizzly, Panda and Ice Bear are fairly savvy about the modern world: they’re masters of the selfie, fans of the food truck, and chasers of Internet fame. Yet, they have a lot to learn about the trendy residents that surround their humble Bay Area cave. Grizzly, the oldest bear, will lead his younger brothers, Panda and Ice Bear, with endless optimism that will only result in disaster, some of the time. We Bare Bears is created by Annie Award-winner Daniel Chong and produced by Cartoon Network Studios.
About Cartoon Network
Cartoon Network is Turner’s global entertainment brand offering the best in original animation for kids and families and known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports
WePlayVR is the modular, turn-key location based virtual reality attraction made by UK tech company, AiSolve. Deployed globally at family entertainment centers (FECs) and leisure destinations, WePlayVR is a compact, free-roaming arena featuring puzzle-based adventure games designed specifically for its haptic floor, which provides in-game feedback. WePlayVR arenas are operating on three continents and five countries ranging from London, Dubai, Wellington, New Zealand and Seattle, Washington.
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