Snap Fitness debuts its new 18-minute functional fitness workout that revolutionizes
what it means to go to the gym and offers franchisees greater flexibility.
By Janice Hoppe-Spiers
Snap Fitness is revolutionizing the fitness world by combining all the best elements of a boutique gym that members love – tailored workouts, community and results – and allowing its members to enjoy those benefits on their own schedule. “We understand life is busy. It can be a struggle to get to a fitness class on time, which is why we have revolutionized what it means to go to the gym and reinvented what it means to own a gym,” Director of Marketing Caitlin Tvrdik says. “We offer 24/7 workouts, a variety of training options, tight-knit communities and personal training focused on results.”
As the fitness industry continues to grow, the boutique gyms are popping up all over town. However, consumers are quickly getting burnt out if the concept is single-discipline, providing only one type of workout. “Consumers love a good workout, but if they only do one thing they are getting burnt out fast and that’s not a healthy way of life long-term,” Tvrdik explains. “What we are doing is providing members a sustainable fitness option that gets them engaged and gets results. Our clubs don’t just focus on cardio or traditional weight lifting anymore – we’re offering members a 24/7 functional fitness workout on top of all our other options.”
Snap Fitness recently rolled out MYFIT, its new functional fitness workout, 18 minutes of high-intensity movements that are adaptable for any fitness level. The workout uses functional fitness movements to help members live their lives to the fullest. “You move your body in lots of ways, not just up and down or side to side, and our 18-minute high-intensity functional workout changes every day to ensure a wide variety of movements,” Tvrdik says. “Our carefully planned programming is highly adaptable; for example, someone who is in peak physical shape might go through the workout twice while someone who is new to fitness can modify movements to make it right for their body. There’s no pressure to do something that’s not right for you.”
The best part of Snap Fitness’ new workout: it can be done any time of the day. “The MYFIT workout is available 24/7 inside our clubs and members can hop into the workout every two minutes to get started,” Tvrdik explains. “Whether you work unconventional hours, or are running late from work, you can always come to Snap Fitness and get in a quality workout.”
Snap Fitness’ digital screens use GIFs to demonstrate every movement of the daily workout, and heart rate technology to coach you on how hard to work during each movement. The MYFIT workout is scientifically formulated to bring you through certain heart rate zones that will maximize fat burn, increase cardiovascular health, and improve endurance. “We help members get fitter faster by working their entire body smarter than any fitness fad,” Tvrdik says. The results of the workout are long lasting, with increased heart rate and calorie burn for hours after the workout has been completed.
As a results-focused concept, Snap Fitness began offering its members heart rate belts last year to monitor their performance, and the belts are a crucial element of their revolutionary new functional fitness workout. “Our heart rate belts offer the most accurate heart rate monitoring technology in the industry,” Tvrdik says. “By wearing the heart rate belts, members can see in real-time exactly how hard they need to work to burn fat, build muscle and achieve the goals they set early on with their personal trainers. The daily MYFIT workout features nine unique movements, and each movement is paired with a heart rate zone to tell you how hard you should be working at any given time. During box jumps, for example, you will be prompted to work in the blue zone – and if you’re not quite there it’s a great motivator to work harder.”
Founded on Innovation
Peter Taunton founded the Chanhassen, Minn.-based company with the goal of creating the world’s best fitness experience from day one. As a franchise concept from the very beginning, Taunton believes in providing franchisees with all the support they need to thrive and lead the industry in providing a results-driven, affordable and innovative fitness experience.
Snap Fitness prides itself on offering variety, including functional fitness, cardio and strength training, group fitness and personal training. The brand now also focuses on providing members with daily intensity workouts, which can be accessed by members at any time of the day. In-club digital screens display GIFs of the movements on a timer so members can complete the workout at any time. Unlike many boutique and big box gyms that have set times for group classes, members at Snap Fitness have many options to get fit when it fits into their schedule.
The average Snap Fitness location ranges from 3,000 to 6,000 square feet and has evolved into a boutique-like fitness center with high-end detailing and state-of-the-art equipment, as well as plenty of open space for its MYFIT daily workouts. “The clubs are designed to inspire and deliver results fast” Tvrdik says. “By offering the convenience of 24/7 workouts alongside our results-only training philosophy, Snap Fitness is the answer for today’s consumer: real, results-based workouts for a busy lifestyle.”
Snapping into Place
Snap Fitness has more than 2,000 locations open or in development around the world. The company prides itself on being an smart option for those interested in getting started in the fitness industry. In one of the fastest-growing industries in the world, Snap Fitness offers potential franchisees the opportunity to make their mark and change lives through a globally recognized brand. “There’s nothing better than helping members reach their fitness goals except helping our owners reach their business objectives,” Tvrdik says.
Entrepreneurs passionate about fitness and wellness often become Snap Fitness franchisees. “Fitness is a very rewarding business to be in,” Tvrdik says. “It’s also an industry that’s growing like wildfire. Consumers are more in tune with their health than ever and are making a commitment and investment in fitness to live happier, healthier and longer lives.”
The company’s franchisees include people who have a background in business, personal training, as well as entrepreneurs who just want to help change people’s lives for the better. From there, Snap Fitness handles the rest. By being one of the most mature franchise systems in the fitness industry, the brand has had years to learn and evolve, and as such, has a very robust training program for franchisees.
Snap University, the first step in the Snap Fitness training program, provides franchisees with a full week of education and training including operations, sales, personal training and more. In addition, Snap Fitness hits the road year-round to meet with franchisees throughout the country to continue educating them.
“The goal of our Road Show is to help our franchisees continue their education and evolve with the industry,” Tvrdik explains. “We expose them the latest technology, training methods, and marketing tactics, for example. We are constantly creating new programming and education materials so that our club owners, managers, and staff can stay on the cutting-edge.”
Revolutionizing Gym Ownership
Snap Fitness prides itself on reinventing what it means to own a gym today. After assessing which equipment pieces are the most used and produce the best results, the company’s latest club model requires less expensive bulky equipment than in years past. Instead, the brand focuses on providing members with more accessories and plenty of open space to participate in its MYFIT daily workouts or personal training.
“It’s an adult’s playground where we have kettlebells, battle ropes, free weights, medicine balls and space to move around, which does not require a lot of maintenance or upkeep,” Tvrdik says. “The equipment is affordable and caters to gym goers of all ages, shapes, and abilities. It’s a win/win: new franchisees need to buy less equipment than ever before, and existing franchisees can sell unnecessary equipment and upgrade their space at the same time. Trainers and members like having more space to train in creative ways.”
In addition to being an affordable franchise opportunity, Snap Fitness also prides itself on the flexibility it affords its franchisees. Owners are encouraged to celebrate and utilize their personal strengths, whether that’s business, personal training, or community building. Owners say they find that to be a really attractive attribute of the brand.
After an initial franchising conversation, Snap Fitness conducts research on behalf of a potential franchisee to determine the viability and potential of the specific market of interest. Snap Fitness is also available to assist franchisees in real estate selection, from initial identification to the assessment of the specific market.
“Once we have helped our franchisee select a location, we have a highly talented in-house team of personal trainers and interior designers who develop a club design that’s custom to the specific market and the franchisee,” Tvrdik says. “We work together to maximize the space while also making it look and feel like a boutique gym, truly transforming the space into something to be proud of.”
A lot of Snap Fitness members find the gym via word-of-mouth, but the company does offer its franchisees marketing assistance and the freedom for franchisees to market on their own as well. With the brand’s heart rate monitoring belts, for example, Snap Fitness coached its franchisees on how they work, how to train with them, and how to utilize them to attract and retain members. The company supplied its owners with marketing collateral to promote heart rate training to members so that their members could understand the benefits and achieve better, faster results.
Cornering the Market
Snap Fitness prides itself on giving its franchisees all the tools they need to say on trend and evolve in the ever-changing fitness world. At its corporate offices, Snap Fitness focuses on research and development to ensure it stays on the cutting-edge. “It’s our job to source the best partners to help us stay ahead of the competition,” Tvrdik says. “We forge relationships with innovators throughout the world, sourcing the best of the best for our brand so that our franchisees have a significant edge.”
The company includes franchisees in its research and development process, and listens to those who bring new ideas to the table. Franchisees often test out concepts on their own accord. Snap Fitness then assesses out how it’s working in their club and implements the best of the best into its franchise system.
Because the world of fitness evolves so quickly in terms of trends and technology, Snap Fitness says its challenge will continue to be remaining on the cutting-edge. “We are really focused on hitting the trends as they emerge and before they emerge, selecting those that have longevity and integrity,” Tvrdik says.
Moving forward, Snap Fitness will focus on opening more locations both domestically and internationally. Around 50 percent of its franchisees, globally, have more than one location, but the company hopes to open more than 130 new Snap Fitness locations this year in new markets.
“We have been focused on more rural areas in America because those towns are typically overlooked when it comes to health, wellness, and healthy food options,” Tvrdik says. “These underserved communities are in great need of what Snap Fitness offers: community, accountability, and a resource for pursuing a healthy lifestyle. Snap Fitness is not trend-focused, rather we focus on real results and sustainable fitness options.”
“When we come in with our 24/7 model that offers quality personal training and versatility to suite a wide range of physical fitness levels, it’s amazing to see the change our brand can have on a community,” she continues. “We are honored with the opportunity to change so many lives by offering consumers a fitness club that’s affordable, cutting-edge and results-driven.”