The World of Eric Carle
THE VERY HUNGRY CATERPILLAR PARTNERS with J.S. PANCAKE
The World of Eric Carle has partnered with J.S. Pancake to launch The Very Hungry Caterpillar themed pop-up cafés and menu items at J.S. Pancakes 14 locations across Japan. J.S. Pancake will feature themed foods, fanciful interior design and licensed merchandise opened on October 3rd and will continue for 4 months, closing January 31, 2019.
Eric Carle is highly respected in Japan, and The Very Hungry Caterpillar has fueled a very successful consumer products program for infants and toddlers. The collaboration with J.S. Pancake provides fans an opportunity to enjoy a themed environments in one of Japan’s popular destinations, and a menu featuring fruit and foods from the iconic book including matcha parfait, fruit drinks, apple pancakes and more!
The Cafe is an extension of the brand’s enormous success in Japan. Episodic Pop-up shops in major department stores, The Art of Eric Carle travelling exhibit in key cities in Japan thru Fall 2019, consumer products in key retailers Aeon, Graphis, United Arrows, Toys R Us and specialty stores, and the longest collaboration in Hello Kitty history sold in all Sanrio locations, have established The World of Eric Carle as leading children’s brand.
The licensing campaign for The World of Eric Carle is managed in Japan by licensing company Cosmo Merchandising Co., Ltd. through the worldwide agent, The Joester Loria Group.