Rick and Morty to Touchdown at Primark
RICK AND MORTY TO TOUCHDOWN AT PRIMARK
Brand-new collection, exclusively designed for Primark, hits stores across Europe and the US on January 13th
Turner’s Cartoon Network Enterprises has partnered with international retailer Primark to launch an exclusive collection featuring the critically-acclaimed Adult Swim series Rick and Morty, which has taken the pop culture zeitgeist by storm around the world.
The Rick and Morty line for Primark spans menswear, womenswear, fashion accessories, homeware, drink ware and bedding, all featuring exclusive designs inspired by the illustrious 1950s B movies and sporting fan-favorite characters from the series such as Pickle Rick, Mr. Meeseeks, and of course Rick and Morty themselves. It launches at Primark stores in the UK, Ireland, Belgium, France, Germany, Italy, Netherlands, Portugal, Spain and the US on January 13th.
The launch of the collection will be celebrated with 40 of Primark’s stores and window displays branded Rick and Morty, as well gifts with purchase and in-store competitions for the Rick and Morty super fan.
Rick and Morty is the half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades. Can the family survive Rick’s insanity and all the chaos the universe throws at them?
Rick and Morty stars Justin Roiland (Adventure Time), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live) and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland who also serve as executive producers.
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Adventure Time, The Powerpuff Girls, Steven Universe, The Amazing World of Gumball, Mighty Magiswords, and We Bare Bears, as well asRick and Morty on Adult Swim.
Adult Swim (AdultSwim.com), launched in 2001, is Turner’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 94 million U.S. homes.
Turner, a WarnerMedia company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, Great Big Story, HLN, iStreamPlanet, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.
Primark is an international brand that offers high quality fashion, beauty and homeware at value for money prices. We help our price-savvy customers find their amazing, whatever their age, gender, background or budget.
Primark operates over 360 stores in eleven countries: Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US and Italy; and has over 75,000 employees. Primark offers high quality fashion at value for money prices, put simply, “Amazing Fashion, Amazing Prices”.
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Director, Public Relations
Cartoon Network, Adult Swim and Boomerang
Tel: +44 20 7 693 1248
Director, Public Relations
Turner EMEA & International Kids Content