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JLG Spices Up Its Client Portfolio!


JLG Spices Up Its Client Portfolio with Two of The Hottest Snack Brands in North America!

The Joester Loria Group is expanding its long-standing agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of top–selling snack brands, kicking off with Cheetos and Doritos.

Cheetos, the much-loved cheesy treat and Doritos, the bold and disruptive snack will each take an innovative approach across a range of categories that will tap into each brand’s marketing initiatives and reach to millions of dedicated fans with unexpected brand extensions.

The billion-dollar brands are amongst Gen Z’s Top Favorite Brands with Doritos at #2 and Cheetos at #7*.  Consumers’ love affair with Cheetos and Doritos is hotter than ever, and The Joester Loria Group is working with leading retailers and manufacturers to develop on-trend brand extensions designed to delight brand loyalists. 

Source* Business Insider, September 16, 2018

About The Joester Loria Group  

The Joester Loria Group, www.joesterloriagroup.com, is an award-winning full-service licensing and brand extension agency, representing PepsiCo’s leading beverage and snack brands including Pepsi, Mountain Dew, Cheetos, and Doritos; Constellation Brands beer portfolio including Corona Extra and Modelo Especial; Kellogg’s portfolio of cereal and snack brands; The World of Eric Carle™ including The Very Hungry Caterpillar; Miffy and Friends brand, based on Dick Bruna’s beloved children’s book character; Entenmann’s baked goods; Jack Link’s meat snacks; Cabot Creamery; 1-800-Flowers portfolio including Harry & David, Moose Munch, Cheryl’s Cookies, The Popcorn Factory; and Waste Management.

About PepsiCo 
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.


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