The LOOK: All American Licensing
Americans really love their pets. In fact, we love our pets so much so that the total pet industry expenditures are expected to reach $100 billion by 2020. A USA Today survey notes that pet families spend an average of $1,280 a year on their dogs, and cat owners spend $915 a year, with future millennials expected to spend much more on their companion pets.
These new consumer parents are all developing newer health and wellness habits and are becoming much more product and ingredient conscious in their decision-making. In response to this growing industry, All American Licensing has expanded its expertise in the pet industry by finding new and traditional revenue streams for its pet brands such as the Dog Whisperer brand, DOG for DOG, veterinarians like Dr. Gabby Wild and Dr. Jan Pol from National Geographic WILD’s The Incredible Dr. pol, as well as Chicken Soup for the Soul pet brand.
“The pet industry has been increasing dramatically over the past five to six years and the primary reason is the increase in pet ownership,” All American Licensing (AAL) Co-Founder Michael Gottsegen says. “We are seeing humanization of pets and as pets are becoming more mainstream, our mission at AAL has been to find leading brands that are associated with the pet industry and expand their brands to meet the future needs of this growing industry.”
Tzumi Pets’ DOG For DOG line of South American rawhide bones and donuts are 100 percent natural dog treats.
DOGSBUTTER is one of many DOG For DOG products that are high enough quality for humans to eat.
The Dog Whisperer line of bagged food is grain-free with added vitamins and minerals. A complete balanced diet for dogs at all life stages.
Chicken Soup for the Soul has provided wholesome, healthy pet food for more than 15 years.
Chicken Soup for the Soul’s adult dog food includes chicken, turkey and brown rice. All Chicken Soup for the Soul Pet Food products are 100 percent satisfaction guaranteed.
All American Licensing started representing Chicken Soup for the Soul for a line of new-branded pet products. The well-established pet food brand will soon expand into CBD, pet accessories and treats.
For every DOG For DOG item sold, such as DOGSDENTAL and DOGSTREATS, the company donates food to local shelters across North America.
All American Licensing’s strategic partners include YAYA Organics, which offers a Dog Whisperer line of flea and tick control.