Kith x Coca-Cola® 2019
Kith x Coca-Cola® 2019
Kith reprises their partnership with the iconic Coca-Cola brand for the fourth time to create a co-branded collection that channels a vintage inspiration through a modern lens. Over the last four years, Kith and Coke have traveled together to Miami, Aspen, the Hamptons, and Malibu before finding their latest home in Hawaii.
This 105-piece collection is comprised of men’s and women’s apparel styles that draw inspiration from the Coca-Cola archives fused with the island lifestyle of Hawaii. The eight colors that represent each island of Hawaii serve as the palette of the collection, while items such as swimwear and surfboards are a testament to the tropical setting. Silhouettes include denim truckers, camp shirts, board shorts, short sleeve rugby shirts, windbreakers, and more.
This collection also includes collaborations with other staple Kith partners to create special product for this moment. Mitchell & Ness is tapped to create retro athletic apparel, such as mesh batting practice tops and basketball shorts that feature a custom Hawaiian print, as well as a range of headwear. Orlebar Brown’s signature Bulldog swim trunk is reimagined through the Kith x Coca-Cola lens to offer two luxury renditions. Golden Bear returns with an updated version of last year’s varsity jacket, this time featuring a colorblocked design and leather sleeves. Eyewear is made with Garrett Leight, which features special Coca-Cola branded lens and custom frame. Two sizes of very limited custom surfboards are also offered in partnership with Channel Island.
The collection is rounded out with footwear crafted with Converse. After being debuted as a Friends & Family pair in 2017, Kith brings back the vintage washed blue denim Chuck Taylor 1970 to be offered to the public for the first time. Details include puffed Coca-Cola embroidery, green translucent outsoles, removable interior bottle cap-shaped All Star patch, and custom packaging.
The launch of this collection coincides with a very special pop-up shop experience in Oahu, Hawaii. The Kith x Coca-Cola Oahu Shop is located in the Royal Hawaiian Center at 2201 Kalakaua Ave in Honolulu and is now open with the full collection.
The collection launches at all Kith shops and at 11AM EST on Kith.com this Friday, August 9th. Consumers who purchase an item from this collection will be gifted a very special Kith x Coca-Cola glass bottle while supplies last. These bottles will never be sold.