The Most-Loved Restaurant Brands
Market research company Savanta has revealed “The Top 100 Most-Loved U.S. Eating-Out Brands” based on 60,000 interviews with diners. Chick-fil-A comes in at No. 1, followed by Starbucks at No. 2 and Olive Garden at No. 3.
“At a very basic level, there is a relationship between the extent to which consumers love an eating-out brand and the number of times they visit a venue,” Savanta noted. There are four central approaches that – if executed effectively – can help increase brand affinity and drive bottom-line revenue generation.
Savanta said meaningful brand relationships are built by:
- Employing analytics to help understand, profile and size your customer typologies;
- Offering personalized and relevant communication;
- Being social and mindful that it is a two-way conversation; and
- Retaining customers rather than replacing them.