The Look — Breyer Horses
In 2019, Breyer Horses’ annual fan festival, BreyerFest, drew 34,500 fans from all 50 states and six countries around the world.
Breyer Horses brings real experiences with horses and the equestrian world to its fans and consumers through BreyerFest, its annual celebration of horses at the Kentucky Horse Park. “BreyerFest is the best way to experience and understand the Breyer Magic,” President Tony Fleischmann says. “I’m always blown away by our amazing community of fans.”
BreyerFest 2020 will be held July 10-12 in Lexington, Ky. The three-day festival combines the excitement of a horse fair with model horse activities. This year’s event will honor Breyer Horses’ 70th anniversary. Visit www.BreyerHorses.com for more information.
Early in January 2020, tickets were already selling out and hotel rooms were reserved for BreyerFest 2020, which will be held July 10-12 at the Kentucky Horse Park.
A fan-favorite experience at BreyerFest is meeting the celebrity horses that become Breyer models. More than 200 horses were featured at this year’s BreyerFest.
More than 9,000 Stablemates horses were custom-painted by fans at BreyerFest.
BreyerFest gives fans a chance to pick out their favorite hand-painted models.
Breyer has raised more than $2 million through its annual charity auction. This rare custom model was sold at auction for $22,000.